Local communities are at the forefront of a country's tourism industry

Tourism plays an important role in the rural development of regions across the world. In Kenya, most national parks and conservancies are located away from the urban areas and tourism contributes greatly to the development of these areas.

Maasai Mara is one region where the local community depends on tourism. Revenue generated from visits to the Masai Mara National Reserve and neighbouring conservancies helps provide food, clothing, shelter, healthcare and education for the local Maasai people. Additionally, community projects such as beading by the local Maasai women, once established within the villages help provide a steady source of income for the local community.

At the moment, the COVID-19 pandemic has slowed down travel and hampered economic growth in these areas. Nonetheless, the tourism industry is resilient and will bounce back. As we return to the savannah, we must remember that sustainable tourism is a key aspect of developing rural areas. Your visit helps better the lives of these local people.